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The Media’s Social Responsibility in Science Communication

Author: ZhangZeZuo
Tutor: LiuHuaJie
School: Hebei University
Course: Communication
Keywords: Science Communication Beijing Science and Technology News Social Responsibility Dissemination of results
CLC: G206
Type: Master's thesis
Year: 2011
Downloads: 123
Quote: 0
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Abstract


q the rapid development of science and technology has brought tremendous changes to human beings and nature , science communication in the process also plays an important role , and slowly become a new field of study . The media as a major force in science communication , in addition to improving the scientific literacy of the audience , but also responsible for other aspects of social responsibility . Bad science communication , rarely out of bad motives . Today's society is extremely complex science and technology affairs , science and technology news itself, there are more difficult than other categories of news reports feature . Even consider raising this part of the contents of scientific literacy , media dissemination of topics in the scientific tendency may also be a partial confirmation of the \responsibility. This study selected three cases of the Beijing Science and Technology News : exposing Hebei Warren \cases , to discuss the social responsibility of the media . Beijing Science and Technology News \I analyze three case found that the media in addition to doing the good side , such as exposing the pseudo-science , dispel public doubts and Purification Technology atmosphere of social responsibility , but also there are some problems , as the media only Seientism more serious , Technology the scientific literacy of journalists uneven , and these factors and other subjective conditions complement each other , resulting in the reported decline in the quality of media technology , to some extent misleading readers , the apparent lack of social responsibility to the media . The study made ??specific suggestions for improvements to the existing problems , for example , improving the scientific literacy of the science and technology journalists , the media construct appreciate the understanding of the nature of scientific facts and social dilute scientism .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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