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This paper focuses on patent information analysis in new product development in the application of research to China's auto industry as an example for the application of patent information analysis method to analyze , and the two of BYD and Chery brand cars separately Patent Information analysis . The patent information analysis method is applied to the daily production of R \u0026 D , standing on the shoulders of our competitors new product development for the enterprise to provide services , not only can improve R \u0026 D efficiency and reduce the waste of R \u0026 D resources , and more importantly, for the enterprise patented technological advances tremendous help. The main contents are: First, explain the research background and significance of domestic and foreign patent information analysis method discussed in the application of new product development research status , this paper describes the main research contents and methods , as well as research and innovation . Second, patent information analysis method described , respectively, quantitative analysis and qualitative analysis of two patent information analysis methods were discussed. Discusses patent information analysis in new product development role , mainly determined competitor , analyze competitors ' strengths and development strategies , analyze competitors' new products, markets and predict their marketing strategies , providing technical support and so on. Again, the analysis of patent information in the application of new product development knowledge manner , namely the establishment of enterprise patent thematic databases , development of new product development programs , with a patent engineer to assist new product development work , and in China's auto industry as an example of patent information analysis of the actual application in the enterprise were analyzed , discussed results of the analysis of patent information for business R \u0026 D to bring new products to help . Finally , respectively, BYD and Chery as a typical case on our own car brands patent information analysis, results of the analysis of patent information through clear corporate direction of future research and development of new products , discusses the patent information analysis in new product development BYD and Chery process application status .
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