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Real Estate Advertising Sales Book Design and Feature Research

Author: ZhangZuo
Tutor: RongNing
School: Hebei University
Course: Art of Design
Keywords: Real estate advertising sales book Morphological characteristics Format characteristics corporate culture
CLC: F293.3
Type: Master's thesis
Year: 2011
Downloads: 80
Quote: 1
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Abstract


As an important form in real estate advertisement, housing sales book is a specialized brochure that is used to introduce and advertise houses. It makes a bridge between the house buyers and the real estate corporation . The main function of housing sales book is to show the housing information, such as layout of the house, facility , location , transportation and so on . The information can arouse people’s desire to buy houses so that it promotes sales. In addition, the beautifully designed books also has artistic characteristic, which can increase people’s aesthetic taste. As an advertising book for introducing houses information, housing sales book also provides a good platform for advertisement of the corporation’s brand. Analyzing the design and feature of housing sales book and investigating the charm of its special design and its affect to the brand construction not only benefit housing sales and brand construction but also improve people’s aesthetic taste.Linking theory with practice and using the examples of housing sales book in the current market, this article firstly analyzes its current situation and its commercial and cultural significance and also points out some problems in the design. Then it analyzes the characteristics of its appearance and format design .The housing sales book not only advertises houses, but also disseminates the corporate culture .Then it analysis and compares housing seals book of different type. Different types of housing sales book have different advantages, so it should be designed by requirement of different consumers. Also, one should grasp the target consumer psychology and evaluate the consumers. The article also analyzes the regional culture in the housing seals book design .Some of them reflects the characteristics of Chinese culture, while some of them reflects the characteristics of western culture. Finally, it probes and anticipates the trend of housing sales book design .When housing sales book transmit the information, the questions such as how to let house-buyers comprehend the joys of reading, how to grasp consumers’mind by design and spread real estate corporate brand culture, are very worth of discussion.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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