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China Construction Bank Branch Training Jinchang Strategic Studies Preferred Bank Customers

Author: ChenJinLong
Tutor: WanHongBo
School: Lanzhou University
Course: Business Administration
Keywords: Development Strategy Challenge Preferred Bank Strategy
CLC: F832.2
Type: Master's thesis
Year: 2011
Downloads: 19
Quote: 1
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Abstract


CCB jinchang branch as China construction bank, a joint stock limited company, the secondary branch in decades NieDou based on jinchang, for economic and social development of do can’t erase the contribution. Meanwhile, in recent years both closely around the strong quality, plastic image, make customer the first bank strategic objectives, bold reform, realizing great-leap-forward development main business. But, as "know will examine with his eyes, is her life to orderly begin road, toward the prudent start proverbs said, that no matter from higher level of customer satisfaction surveys do see, or from the effect of regional market evaluation or from the actual development effect and quality view, CCB jinchang branch of core competitiveness and comprehensive service capacity, customer and market from the cognitive degree preferred bank customers within the region there is a certain gap between requirements. Especially in the quality of mining and cultivate customer groups, in the present market consolidation and emerging market opportunities, in product marketing and business innovation characteristic brand value creation and training in the realization of customer first bank, and many deficiencies in the degree and issues that need to be resolved. Especially for major customer jinchuan group Co., LTD. With its of comprehensive capabitity of the comprehensive enterprise pricing power, negotiation skills, financial, comprehensive and integrated financial demand gradually discourse right enhancement, to the business development construction bank jinchang branch has caused great pressure and challenges.In my head as CCB jinchang branch of years, intimate feeling CCB jinchang branch in developing undergo confusion and pressure, tries to seek the theory with practice, dissolve unification in developing face of conflict. Combining with the construction bank jinchang branch in recent years, various business development mainly analyzed the construction bank jinchang branch in support NieDou economic development process of difficulties and own problems, and recognize that business, customer structure unreasonable, product innovation ability is insufficient, staff team aging, software and hardware facilities construction problems such as inadequate has started to influence the construction bank jinchang branch foster customer first bank strategic target realization. Main business in analysis and evaluation based on the development of the enterprise development, through reference strategic management theory, business process reengineering theory, overall customer satisfaction theory of CCB jinchang branch, cultivate customer preferred the importance of strategic target bank is discussed, finally proposed realize the continuous and healthy development of various business customers develop local preferred bank strategic countermeasures and strategic enforcement guarantee.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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