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Along with the development of the tourism industry and the rise of many tourist cities, increasingly fierce competition between the tourist city, city tourism managers gradually became aware of the importance of shaping the city brand. The creation of a city brand, you must first establish a good image of the city. In some cities, however, the process of the construction of urban tourism image, mainly through to import tourism logo, promotional tourism slogan to highlight its own characteristics, simply from the point of view of visual symbols to enhance the image of the city, the results achieved are just the short-term. In the long run, the tourist city as a brand by a variety of tangible and intangible elements, from the point of view of the brand, to enhance the image of a city, has a more important meaning. Currently, the brand image of the tourist city less, based on the empirical analysis, build the brand image of the tourist city the constitute model, in order to shape for the tourist city brand provides reference. Thesis research and a comb and comments, and reference to the Bell, Fan Xiucheng, Dong Dahai proposed for the brand image of the model, combined with the characteristics of the tourist city proposed a theoretical model, the theoretical model consists of four dimensions, respectively. for the the tourism functional image, the image of tourism services, tourist city image, city brand personality. Based on the empirical analysis, including the use of exploratory factor analysis method, variable dimension reduction to extract the brand image of the tourist city of seven factors, combined with the confirmatory factor analysis model fit indicators, reliability validity testing to verify the reasonableness of the model. The findings show that the brand image of the tourist city is constituted by a variety of elements of the complex and multi-dimensional concept, which is mainly constituted by the 32 indicators, divided into the overall image of the city, the image of the tourism function, travel convenience, urban infrastructure, environment, tourism service image The city brand personality, urban culture the seven latitude; tangible products, travel convenience, urban infrastructure, environment, urban culture is also a tourist city brand important constitute dimension of. The degree of importance of the seven dimensions: the image of the city as a whole, the image of the tourism function, travel convenience, urban infrastructure, environment, tourism service image, city brand personality, urban culture. According to the research findings, the author has proposed building a tourist city brand recommendations, tourist city should be multifaceted enhance the brand image of the tourist city of great importance to the city's overall image building, try to create a variety of entertainment activities, focusing on travel Urban Culture and urban infrastructure environment construction, resulting in a fierce competition to establish a good brand image, shaping a strong tourist city brand, attract more tourists.
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