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Induction heating, a new technology in the industry, based on its origination and invention before 100 years, furthermore to be applied worldwide, has its life about one hundred years till now. In the past 30 years’ reforming-up and open, China is shortening the gap of industrial level compared with western developed countries. Meanwhile, continuous importing technology and absorbing and digesting has bring us a hope of local industrial development.However, the past basement and process as a type of bottle neck in the course of further development of local sustainable economy is easily found out and also exist. In particular, the outbreak of global financial crisis in 2008,it covered every industry all over the world, no excluding China. Accordingly, these stimulate China to strengthen and adjust the country’s industrial structure and industrial upgrading, furthermore, it is becoming the only way for sustained future.Under the analyzing of typical features and advantages of application for induction heating, expounding local and oversea present situation, and considering the factual status in Group A, clearly find out that the development of induction heating in local industrial record is a leap. Hence, quoting the theory of localization and strategy marketing& sales, managing the methods of marketing strategy positioning, the above introduces the opportunities and challenge to promote the necessity of the induction heating in China.Therefore, the article probes the possibility of localization of induction heat, requirement from country industrial upgrading, promotion of industrial structure based upon the background from Group A. Moreover, details the feasibility of localization of designing, manufacturing, service and sale. One SWOT mode make clear the strength and weakness of Group A. Another mode of PESTEL as a theory of social environment and policy evaluates the correct development of Group A. Meanwhile, theory of core compentence furthers to instruct the strategy tactics of localization of marketing and sales in Group A.
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