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Marketing in any company occupies an unshakable position is related to the company's growth and development and survival of one of the key functions of any one company needs with different backgrounds , according to their own company to develop for their own company-specific marketing model. Relationship marketing is a modern new marketing concept, it is not a single independent of any kind of marketing modes, but complementary with other marketing and macro point of view , any kind of relationship marketing model will not be successful if you leave , establish a good relationship with our customers is the first step in the company's marketing success , of course, relationship marketing is also different from other types of marketing strategy model . This paper focuses Stokvis Tapes products company currently marketing dilemma , in this fast- changing mobile phone manufacturing industry , facing a new round of economic crisis, the intense competition in domestic and foreign counterparts , reduced market share , profits on the decline, the existing monopolistic marketing relationship marketing on the basis of how to use the tools , expanding customer relationships , enhance customer loyalty, to maintain their leading position in the market , to ensure sales profits , expanding market share, to conduct a comprehensive analysis of research and demonstration. This paper mainly describes the relationship between development and marketing related theoretical foundation for the company's development status Stokvis , marketing issues were discussed, demonstrated the relationship marketing company in the necessity of implementing Stokvis , and presented for voioe Thies cutting tape in the mobile phone industry to relationship marketing strategies, methods , means, and how the specific implementation of a detailed discussion of the relationship between companies involved in specific marketing objectives , marketing to promote the program , develop and maintain customer relationships , organizational structure adjustment and cultural integration in the new era of Stokvis marketing company provides exploratory ideas.
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