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The Research on Evaluation of Enterprise Value Based on Customer Value

Author: CaoKaiLong
Tutor: LiYuQiong；LeiZhenHua
School: Nanhua University
Course: Accounting
Keywords: Enterprise Value Valuation Customer Value
CLC: F224
Type: Master's thesis
Year: 2011
Downloads: 172
Quote: 0
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Abstract


Asset restructuring, mergers and acquisitions, equity transactions and other corporate transactions have become increasingly frequent, as an important form of organization in the functioning of the socio-economic activities, and has been continuously explore their own development goals, including Corporate Valuation Equity Exchange explore one of the core issues of modern enterprise financial goals by profit maximization, shareholder wealth maximization is gradually transformed to maximize the interests of stakeholders, to maximize enterprise value up. How to understand the corporate value and how enterprise value assessment, it became a topic of general concern of the theoretical and practical circles. Corporate Valuation theory of financial theory and practical circles is more mature and established a relatively complete enterprise valuation methodology, however, the existing enterprise value assessment focuses on the assessment to reflect the value of internal elements, while reflecting The customers rarely reflect the external value of the elements, seldom taken into account, the enterprises are not placed in the context of performance of corporate financial objectives for the interests of stakeholders, including the customer value maximization evaluate, and technically not customer value The quantitative indicators fusion in. The theoretical and practical circles have been looking for better corporate valuation method but have not fully quantified research during the customer value in business valuation. Based on this, this study uses theoretical and practical combination, a combination of literature research, case studies and quantitative research methods, the first analysis of the significance of the research enterprise value assessment of the current problems and the reasons for and assessment of enterprise value, and a comprehensive review of enterprise value assessment study of the status quo at home and abroad, proposed purpose of this study, the research content and research methods; Secondly, the enterprise value of the target based on customer value-oriented enterprises to maximize the value of enterprise value stakeholders the sum of contractual relations, corporate financial objectives embodied more for stakeholders to maximize enterprise value assessment, coordination of internal value and external value, not only to assess the value of internal elements more to assess reflecting elements of the external value of the customer; once again discounted free cash flow method for on behalf of several major corporate valuation method, draw several major corporate valuation methods or assessment of the company's equity value, either to assess the enterprise value of the claim, with the exception of the free cash flow method assessment equity and debt, then the valuation method to select the the mainstream free cash flow method, which best meets the interests of stakeholders to maximize corporate financial goals; explore the basic parameters of the calculation of corporate cash flow model and the basic parameters of the model, Haier Group, for example, to assess the enterprise value of Haier, and through the inspection; specific method is: the design of the questionnaire of the index system of customer value and customer value, and the Haier Group, for example, using the analytic hierarchy process for customer value endowed with a weight fuzzy evaluation Haier customer value; fuzzy comprehensive evaluation method to quantify the customer value the objective correction factor derived from the number of K and greater than 1, and the first test assessed value corrected with compared to the value of the Initial Evaluation, found the Haier corporate undervalued theory and practice to explore the reasons for its undervalued; Finally, on the basis of previous research, three aspects of customer value, business value of upgrading strategies: fully tap customer demand; Second, strengthen customer value innovative elements; Third, strengthen the management level.

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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