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As entrepreneurs, managers and operators of the modern enterprise , the level of quality of their personality and the degree of perfection , directly related to the success or failure of the enterprise development . , Chinese modern entrepreneur personality also failed to sound development , but also did not reach the degree of maturity . The lack of entrepreneurs and entrepreneurs personality is not perfect , to become an important factor restricting the further development of China's socialist market economy . Confucian culture as the core of the political and ethical , dedicated to the personality of self - realization , to belittle the value of material comforts , Valuing Loyalty For Road system , emphasizing ethics Chongshang Li Yue righteousness . Confucius believed that the gentleman with the character of love , loyalty , Zhiyong , integrity , Shigenori Polite , etc. . Confucius gentleman personality theory for nurturing adapt to China's socialist market economy , China's modern entrepreneur personality , improve the modern enterprise system , the health of the enterprise , coordination , sustainable development has important implications .
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