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This article as a sales plan of KBT Pharmaceutical Company’EBQ products in Hunan. focused on marketing the product in Hunan action program development and budget and analysis.In order to develop a scientific and rational EBQ product marketing plan in Hunan, the macro environment, industry environment, situation, situation of Hunan Province, competitors, consumer behavior analysis, SWOT analysis, EBQ product STP marketing, are described, firstly. This is a sales program development and implementation based.Action programs in sales, this chapter introduces sales targets and action plans to develop ideas and methods. This article from the marketing organization, staffing, marketing plans and arrangements, marketing, control, etc. to develop programs. In the marketing organization, the company will set up sales in Changsha City of Hunan. Regional Sales Manager responsible for the management of Hunan. Based marketing, promotion, logistics management, service, and several other departments. Arrangements in the staff, arranged 32 people, including 24 salesmen, promoters 3, Logistics Manager 1, service members 2. This product can be divided in Hunan into the period of market development, market development, the market consolidation of the three stages. The main form of promotion of academic promotion, advertising, etc. To ensure sales target is scheduled to run according to the company mainly from the annual plan, the efficiency of the two aspects of control.In order to control the financial, the paper from the sales revenue, production costs, sales expenses, marketing and other aspects of the profit forecast, and the breakeven point is analyzed.The product market may exist in Hunan policy risk and cost risk, the paper were discussed and recommendations made to prevent.
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