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Study on Culture Expression of Corporate Landscape

Author: BianZuo
Tutor: LiXiong
School: Beijing Forestry University
Course: Urban Planning and Design
Keywords: Enterprise Corporate Culture Corporate landscape Cultural expression
CLC: TU986
Type: Master's thesis
Year: 2011
Downloads: 87
Quote: 0
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Abstract


In were surging wave of market economy, the outstanding enterprise culture is the core competitiveness of modern enterprise development. This thesis lies in: the content, purpose and significance of the study with a review of the landscape development both at home and abroad, summarizes the domestic and foreign enterprises gap existing in the landscape construction and the root cause; Through to the domestic and foreign enterprise culture of landscape express related theory and the case of comparative analysis, summarizes the domestic and foreign enterprises express way and characteristics of landscape culture. On this basis, combined with China's the truth, inherit and carry forward the Chinese classical garden art features, and use for reference foreign advanced design concept, artistic techniques and elements of vocabulary, for Chinese companies looking for new ways to express enterprise culture, through the enterprise landscape for Chinese enterprises to bring new opportunities for development and commercial value, improve China's corporate image and social influence, leading Chinese enterprises on the road of sustainable development of internationalization and green.

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CLC: > Industrial Technology > Building Science > Regional planning, urban and rural planning > Garden planning and construction
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