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A hospital competitive strategy research

Author: LiAnPeng
Tutor: DuYiFei
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: Private hospitals Development strategy Competitive advantage
CLC: R197.3
Type: Master's thesis
Year: 2011
Downloads: 107
Quote: 0
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Abstract


With the deepening of China 's reform of the health system , the health care market to further open up more competition between hospitals . Private hospitals as a new thing , facing good opportunities and severe challenges . Private hospitals to survival and development must be based on scientific analysis of opportunities and threats , strengths and weaknesses of the selection and development for its own development strategy , develop their own competitive advantage . By actual research hospital A lot of information , under the guidance of the modern theory of strategic management , integrated use of PEST analysis tools , Porter's five forces model , value chain analysis method A hospital in which the macroeconomic environment , industry environment and internal environment analysis and evaluation , and analyzed the opportunities and threats faced by the hospital A , its own strengths and weaknesses . SWOT matrix evaluation hospital development opportunities and threats facing the strengths and weaknesses . The three basic strategies based on Porter's competitive strategy to choose hospital A using QSPM Matrix , established a differentiation strategy , supported by low-cost strategy . To develop a strategy for the implementation of programs to ensure the effective implementation of the strategy of the hospital First, the establishment of a flattening of the organizational structure of the modern hospital . Second , the restructuring of the hospital business processes to shorten the treatment in the health care process . The third is to enhance the total quality management of the hospital to provide quality medical services for patients . The fourth is to strengthen the construction of hospital information to support the efficient operation of the hospital . The fifth is to strengthen the building of human resources , the establishment of reasonable personnel structure of the professional teams . Sixth , create an excellent hospital culture . 7 is to develop a the Hospital marketing strategy to establish the image of hospitals . In addition , in order to ensure the effective implementation of the strategic program to develop a strategic performance management , financial control , and customer satisfaction management as the main control system . Expect the above conclusions helps A hospitals to improve their competitive advantage , to help its further development , while the development of other hospitals to provide useful lessons .

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CLC: > Medicine, health > Preventive Medicine,Health > Health care organizations and career ( Health Management ) > Health care systems and institutions > Hospitals, general hospitals
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