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Sport industry is the important component part of service business, which occupies an important position of the national economy. Healthy and fitness is the head form of athletic consumption for people, and it is the central part of sport industry. Consonant marketing is not put the practice because of the lack of studying various marketing factors, so manifold healthy and fitness are not supplied for multitude. The study of marketing factors is helpful for the healthy development of sport industry. This article researches on fitness entertainment industry of Changsha, Zhuzhou and Xiangtan through the literature data method, questionnaire and mathematical statistics. Conclusions are as follow:1) Regional distribution about Fitness entertainment enterprise is nonuniform in Changsha, Zhuzhou and xiangtan.79% of fitness entertainment enterprises is focus on the city of Changsha. Fitness entertainment industry mainly is small and medium-sized club. Primary funds which are put into fitness entertainment industry are from local funds in Changzhutan urban agglomeration, while funds from external are smaller. The development of fitness entertainment industry in this urban agglomeration is contributed for solving employment.2)Through the research,the results show:based on product,price,place and promotion, influence for customs has a bigger difference among Changsha,Zhuzhou,Xiangtan, While personnel, tangible demonstration, process three service of the influence of factors of customers in different between cities is presented higher consistency.3) Marketing elements in "person" and "tangible demonstration", "process" and so on three service elements on the effects of fitness entertainment industry customer is bigger; Different elements on the effects of different groups are different:product elements on civil servants group, monthly income more than 4,000,51 years old group, and customs of Changsha area have biggest influence; prices for student groups, monthly income below$1,500 groups and the female groups have the great impact; promotion elements for using equipment male groups have great influence; tangible demonstration elements on housewives, moderate income group is the biggest influence; process elements on housewife and monthly income above of 4000 yuan have the maximum impact.
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