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The Study on Relationship between Market Orientation and Competitive Advantage

Author: BaiZhiXin
Tutor: ZhangYiQing
School: Zhejiang University of Technology
Course: Business management
Keywords: SMEs Market-oriented Knowledge Integration Organizational innovation Competitive advantage
CLC: F224
Type: Master's thesis
Year: 2012
Downloads: 44
Quote: 0
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Abstract


In today 's increasingly competitive market , how to master the target market for continuous learning and advancing organizational innovation , has become a form and maintain key factor for competitive advantage . In reference to the basis of the extensive literature on structural equation model , systematic mechanism between the market-oriented , knowledge integration , organizational innovation and competitive advantage in-depth theoretical and empirical research . 86 SME seven regions in Zhejiang Province , the paper survey of middle and senior management staff conducted a survey of 179 valid questionnaires . Test of the reliability and validity of the data collected , analysis of variance , correlation analysis , regression analysis and structural equation modeling and other methods to empirical test of the theoretical model of this paper , the following conclusions: (1) market-oriented SMEs . knowledge integration has a significant positive impact . (2 ) market-oriented SMEs both a direct impact on organizational innovation, but also the indirect effects of organizational innovation through knowledge integration . (3) organizational innovation of SMEs played a full mediation role between the knowledge integration and competitive advantage . (4 ) market-oriented SMEs both directly affect the competitive advantage, and also indirectly affect the competitive advantage through knowledge integration and organizational innovation . The above conclusions on the management practices of SMEs in China has a certain significance , SMEs should not only pay attention to the cultivation of the market-oriented corporate culture , we should pay attention to enhance the level of organizational innovation , and creating an environment conducive knowledge sharing , knowledge integration enterprise atmosphere and other SMEs have certain references to the management of revelation .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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