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Research on Export Strategy of Tellhow Electric

Author: XuRong
Tutor: HuangGuoXiang
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: Transmission and distribution equipment Export Strategic Positioning E-commerce
CLC: F752.62
Type: Master's thesis
Year: 2011
Downloads: 25
Quote: 0
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Abstract


Transmission and distribution equipment manufacturing enterprises export electrical engineering contractors by domestic or foreign direct export of complete sets of equipment . In the globalization of the world economy , especially in the industry under the guidance of a small number of international giants , the overall design of the product is more and more similar and standardization , homogenization of the product is very serious . Now comes to product differentiation , mainly relies on the unique design or performance of some of the components in the device . General SMEs lack sufficient understanding of and control over the local market to foreign direct exports of such products is very difficult . Similar computer products in view of the complete sets of power transmission and distribution equipment industry , is assembled by the various functional elements characteristics , equipment sales into the standard sets of components of the export trade will reduce the difficulty of sales . As the division of the world over the years and the great Chinese power equipment market , creating a mature power equipment components supply chain in China . The domestic supply chain has a strong manufacturing capabilities and strong innovative design capabilities . The full set of supply chain relying on export sales breakthrough in the company 's original business areas , and to expand the volume of business . The adoption of e-commerce marketing channels , will greatly improve the efficiency of the sales . This paper first introduces the business background and overview of the industry in which the analysis of the situation of the domestic industry chain , conducted a survey on the international market , analysis of the mainstream products in the overseas market , identify the needs of the market opportunity and the similarities and differences of our products , and there threat ; followed by analysis of the enterprise's own resources and conditions to identify the strengths and weaknesses explore the international market , then export strategic positioning - what are the advantages of the use of their own to deal with competition in order to meet the international market through strategic match to determine which segments market demand ; Finally, based on the strategic positioning and industry characteristics to explore appropriate marketing strategies to meet the need for the implementation of the strategy .

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CLC: > Economic > Trade and Economic > States foreign trade > China's foreign trade > Import and Export Trade Overview > Export trade
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