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The Research on Developing Strategy of Fmic Co., LTD

Author: XiaoJun
Tutor: WuQingSheng
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: Forward Company Cleaning and regeneration Development strategy Competitive Strategy
CLC: F426.6
Type: Master's thesis
Year: 2011
Downloads: 21
Quote: 0
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Abstract


In recent years, the rapid development of China's IC and optoelectronics industry has made ??remarkable achievements , as the industry chain supporting aspects of professional equipment parts cleaning and regeneration services industry in addition to making the industry because of its high growth and profitability . outside the original competitor strengthen the rhythm and intensity of competition , to attract the attention of a number of equipment manufacturers of integrated circuits and optoelectronic OEM increasingly competitive . Own office cleaning and regeneration ISP Forward Semiconductor Technology Co., Ltd. as the object of study , the company is currently facing new development opportunities , competitive changes and other factors , as well as the development strategy is not clear , positioning and target is not clear, the reasons which led to the lack of innovation in the business model of enterprise competitive weakness, Arrested Development and other issues , and to re-examine the company 's external environment and internal factors , and to develop appropriate development strategy . The article is mainly to take PEST model and Porter's five forces model analysis method , in accordance with the idea of using both qualitative and quantitative research from macro to micro , a detailed analysis of the company 's external environment and internal factors , which map out the the SWOT strategic posture matrix and SPACE strategy evaluation matrix , with the QSPM quantitative strategic planning matrix analysis of the results of the enterprises should take overall defensive strategy and competitive differentiation strategic thinking . Further , the article from the perspective of the value chain analysis of the implementation of the strategy and protection are discussed , in order to ensure that the strategy worked out to be correct and effective implementation . The purpose and significance of this study is to help the company in depth profiling enterprise competitive weakness root cause of developmental delay , and according to the needs of the new forms , re-examine and formulate business development strategy , in order to improve the effectiveness of corporate decision-making , and help enterprises in the fierce market competition and rapidly changing environment to create and achieve sustained competitive advantage .

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