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A Solar Enterprise Marketing Strategy Research

Author: YangYan
Tutor: LiuHuangJin
School: Nanjing University of Technology and Engineering
Course: Business Administration
Keywords: solar water heaters small and medium-sized enterprises marketing strategy
CLC: F426.8
Type: Master's thesis
Year: 2011
Downloads: 147
Quote: 0
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Abstract


Since the low carbon life becomes a global consensus today, solar industry in China has been developed considerably. Compared with big solar energy enterprises, small and medium-sized ones face not only opportunities but also great challenges. Combining with the marketing theory, this paper selects A solar energy enterprise as the research object, and does the research about small and medium-sized solar energy enterprises’ marketing strategies.After briefly introducing the background and significance of this subject, this paper reviews the related research about the marketing problems of domestic and foreign solar energy enterprises, and then introduces the marketing theory. This paper focus on the A solar energy enterprise, and studies the macro environment, customers market and the competition ability of this enterprise. At last, in order to put forward an appropriate marketing strategy, we separate our study in several aspects such as target market selection, product positioning, price position, promotion strategy and sales channels. So it would be a reference to A solar energy enterprise.

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