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Research on Communicating Effect of Energy-saving Information Facing the Hotel Industry

Author: ZhangShaSha
Tutor: WeiWei
School: South China University of Technology
Course: Tourism Management
Keywords: Hotel industry Energy Conservation Information Dissemination of results Energy-saving information platform
CLC: F206
Type: Master's thesis
Year: 2011
Downloads: 93
Quote: 0
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Abstract


2009 global climate conference in Copenhagen, climate and environmental issues increasingly attracted people's attention, energy-saving and low-carbon once again become the focus of attention. Faced with the challenges posed by global environmental pollution, energy crisis and climate change, low carbon development has become the premise of China's future economic and social development; recent years, China's energy-saving work progresses more slowly, Energy Conservation Information Dissemination poor become China's enterprises energy-saving work to promote a major obstacle to one of the factors. With the advent of the information age, the great role of information technology on productivity as well as the development of human civilization is increasingly apparent, how to strengthen the construction of energy-saving information is becoming a key factor in promoting China's low-carbon process. , Academia energy saving and dissemination of information and energy information services is still in its infancy, the hotel industry as a key economic sectors in the service industry in China, its Energy Conservation Information Dissemination of research is even more weak, many areas have yet to be carried out in-depth research. In this paper, from the perspective of Communication Studies, Guangzhou hotel user research audience, systematic analysis of the factors affecting Energy Conservation Information Dissemination: communicators, media, media content and dissemination of the audience (hotel users), and on this basis for the Guangzhou City Energy Conservation Information Dissemination status of empirical research in the hotel industry, focusing on the analysis of the effect of energy-efficient dissemination of information and existing energy-saving information platform, website information dissemination status quo, in order to discover Problems for hotel users in the process of the Energy Conservation Information Dissemination; investigation and analysis of existing energy-saving information platform, build quality and information content of the website resources based on market research for the hotel industry, the energy-saving platform for the establishment of information network dissemination. The purpose of the paper structure, the research is divided into the following sections: First, the Energy Conservation Information Dissemination by analyzing the results of academic research, found a lack of information about the energy-saving, energy-efficient dissemination of information and energy-saving information platform website comprehensive and systematic discourse analysis. Limited several articles on the research results of the Energy Conservation Information Dissemination Information Dissemination Center of the State Economic and Trade Commission standing on the point of view of government communicators released energy-saving related cases guide and technical presentations, and not related to the energy-saving information dissemination system, effects, information service platform quality and industry information platform construction needs. Secondly, through the definition of the concept of dissemination of results and information dissemination of results to affect the elements of the basic theoretical analysis, not only enriched the field of information dissemination of research, but also for the study of communication theory provides specific practical experience, to some extent, can be promote horizontal integration of industry research and dissemination of theory and depth fission. Third, through a for Guangzhou hotel user survey, systematic analysis of its energy-saving information disseminators credibility, the dependence of the energy channels of information dissemination, the extent of the need of all kinds of information on energy conservation, energy-saving information media communication and hotel user information needs fit degree, information on energy conservation effect of energy-saving drive of the hotel and hotel content resources of industry, energy information platform, in order to understand the current energy-saving information on hotel users reach and dissemination of results. Fourth, the status quo of existing energy-saving information platform, the construction site and the information content resources investigation and analysis of the current status quo of energy-saving information platform, website information dissemination as well as energy-saving information network dissemination of results; while in the grasp for the hotel industry Energy Conservation Information Dissemination the basis of results, try the in-depth hotel information platform of industry, energy content resources and platform construction demand tendencies. Finally, this research is that the energy-saving communicators should pay attention to changes in the structure of the existing number of Internet users and network the rapid development of the psychological impact on consumers. The hotel industry is an important sector of the economy in the service industry, but also has a large energy-saving potential of the industry. Investigation and analysis of hotel tendency user demand for energy-saving information, I believe that the improvement of existing energy-saving information network dissemination of results and for the hotel industry professional energy-saving information platform construction and enlightenment. Energy Conservation Information Dissemination dissemination of results the current situation, as long as the good use of the network platform, energy-efficient dissemination of information to minimize the cost to bring the greatest benefits and dissemination of results.

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CLC: > Economic > Economic planning and management > Management of National Economy > Energy Management
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