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Explain the effectiveness of cultural - heritage tourist attractions

Author: JuBo
Tutor: WuYongZhi
School: Xi'an International Studies University
Course: Tourism Management
Keywords: Heritage Tourism Comment Explain the effectiveness of Visitors to experience Satisfaction
CLC: F592.6
Type: Master's thesis
Year: 2011
Downloads: 185
Quote: 0
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Abstract


With the rapid development of China 's cultural heritage tourism , a simple sightseeing tours has not meet the needs of tourists , more and more tourists travel as their knowledge and self-cultivation is an effective way , this Interpretation System higher requirements. Commentary with education , guidance, information, entertainment and other functions , heritage tourism to communicate and tourists and an important bridge , is an important factor affecting the visitor experience , but also is an important indicator of the quality of service of Heritage Resorts . On the basis of summarized and heritage tourism Interpretation and Research of the concept of heritage, heritage tourism , interpretation and Heritage Interpretation , pointed out that the elements of the heritage tourist attractions Interpretation System of Heritage Tourism Interpretation assessment of the effectiveness of content , assessment methods and assessment theory were systematically discussed . Cultural - heritage tourist attractions as the scope of the study , the Daming Palace National Heritage Park and Datang Furong Garden , for example , through questionnaires to understand the perceptions of the importance of tourists on the scenic of each explanation media elements and actual performance , reliability analysis, descriptive statistics , IPA analysis and comparative analysis method for statistical analysis, commentary effectiveness research from the point of view of the visitor experience and satisfaction . The results showed that the Daming Palace National Heritage Park and Datang Furong Garden groups of tourists are basically the same ; there are relatively large differences in the use of interpretation facilities ; the visitors affirmed the scenic overall interpretive services , but part of the explanation media improvements still need to be strengthened . On this basis , make recommendations to the : Interpretation System structure of the perfect ; signage guide improve the function of ; visitors center in the region can not be ignored ; enrich the content of the interpretive signs ; scientific organization of time , improve the level of interpretive services .

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CLC: > Economic > Tourism economy > China 's tourism industry > Organization and management of tourism enterprises
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