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Study on Competitive Advantage of E-bicycles in China Based on Customer Value

Author: SunWenRun
Tutor: LiDeJun
School: Anhui University of
Course: Business management
Keywords: Electric bicycle Customer Value Customer Perceived Value Competitive advantage
CLC: F426.47;F224
Type: Master's thesis
Year: 2011
Downloads: 97
Quote: 0
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Abstract


With the rapid development of electric bicycle industry as a whole , more and more intense competition in the electric bicycle industry , at the same time from the bicycle and motorcycle industry is also growing competitive pressure , companies rely solely on the electric bike unique endowment continued development of the difficulty of the more to the larger . Draw each element of customer value elements by electric bicycles, motorcycles and bicycles three comparative analysis of alternative means of transport , the breakdown of the three alternative transport , the use of a questionnaire survey for customers to choose importance of the degree and three transport customer value on these elements to provide the performance . Customer value, competitive advantages and disadvantages on this basis , with Gale 's customer value analysis method , a comparative study of these three transport in the different elements of customer value customer value and, ultimately, the electric bike market positioning and customer perception . Above study found that electric bikes in the process of customer value provides customer reviews of the quality dimension less than motorcycles and bicycles ; customer value assessment of the cost dimension between the motorcycle and bicycle , which means that the electric bike in the quality value provided on the lack of customer value competitive advantage with customer value competitive advantage relative to the motorcycle with the bike almost the same cost value . Electric bicycle industry, and companies need to improve the value to provide the level of performance in the three strategic value of the elements of the \However , in the specific management practices , the electric bicycle enterprises need to combine comprehensive consideration of the specific circumstances and the specific attributes of products .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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