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A Study on Strategic Transformation of CCB Retail Business

Author: HuangJinSong
Tutor: LinZhiYang
School: Xiamen University
Course: Business Administration
Keywords: Construction Bank retail business strategic transformation
CLC: F832.2
Type: Master's thesis
Year: 2008
Downloads: 398
Quote: 2
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Abstract


Founded in the period of the planned economic system, China Construction Bank (CCB), like other state-owned banks, experienced professional changes, the reform of commercial banks and the joint-stock reform. With the boost of market interest rates and the opening of financial markets after China’s accession to the WTO, CCB confronts the double attack from domestic and foreign competition in the banking market, and strategic transformation of retail business is pressing. This dissertation discusses severe challenges that CCB faces on several aspects such as long-term "weight on the public and light retail" business characteristics of state-owned banks, the organizational structure and operational characteristics of state-owned commercial banks, and the comparative analysis of competitive advantages of domestic and foreign banks. At the same time, after a comprehensive exploration in environment analysis, industry analysis, competitive analysis, customer analysis of retail business of China’s banking, this dissertation provides a deep analysis on the huge potential of retail banking market since the reform and opening up in China, and a comprehensive analysis of the focus on retail business strategic transformation - developing intermediate business to improve source of profits, promoting networks transformation to enhance customer service experience, creating high-end wealth management brand to lock customers. Analysis above provides a practical reference to the Chinese-funded banks coping with retail business competition in the new economic form of banking industry.This dissertation is divided into three chapters:Chapter 1: challenges and opportunities faced by China’s banking. In this chapter theauthor summarizes changes in the development of China’s banking, businesscharacteristics, as well as the market competition of domestic joint-stock banks andforeign banks, and expounds challenges and opportunities that China’s banking industryfaces.Chapter 2: strategy analysis of the retail business of China’s banking. From acomprehensive exploration in environment analysis, industry analysis, competitiveanalysis, customer analysis of China’s banking and retail business, this chapter providesa deep analysis on the huge potential of retail banking market since the reform andopening up in China. Chapter 3: strategic transformation of the CCB retail business. After learning from the development experience of foreign advanced banking, in this chapter the author provides a deep analysis on the huge potential of retail banking market since the reform and opening up in China, and a comprehensive analysis of the focus on retail business strategic transformation - developing intermediate business to improve source of profits, promoting networks transformation to enhance customer service experience, creating high-end wealth management brand to lock customers. Analysis above provides a practical reference to the Chinese-funded banks coping with retail business competition in the new economic form of banking industry.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Banking system and business
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