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Research on ethical anomie problem of Advertisements

Author: ZhangXueLiang
Tutor: LuShanBing
School: Northwestern University
Course: Communication
Keywords: Advertising Ethics Anomie Advertising regulation Green spread
CLC: F713.8
Type: Master's thesis
Year: 2009
Downloads: 395
Quote: 1
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Abstract


Economic development to promote the emergence of advertising communication , advertising campaigns , however , in turn, accelerate the circulation of commodities . The campaign has played the spread of consumption concept in China's advertising industry has grown in strength , and promote the purpose of the goods sold . Advertising communication activities due to the wide range of diversity of its mode of transmission and dissemination of content , with the various sectors of modern society inextricably linked , while deep into the lives of everyone . Boundless energy and endless charm of advertising in the people sigh , a young advertising industry seems to be caught in the economic development and moral anomie dualism which the ancient paradox . The series deviated from ethical norms of misconduct advertising false advertising , erotic ads , newspaper ads, vulgar advertising into the public eye , not only affect the healthy development of the advertising industry itself , but also played a negative influence on the cultural construction of the community as a whole , undermining the moral ethos of the society as a whole . Starting from the point of view of advertising and ethics on the basis of a comprehensive study on the results of theoretical studies of the domestic and international advertising ethics anomie , the Ethical Fault currently exist in advertising communication form, content and causes problems . depth study ; advertising Demoralization Countermeasures , advertising and legal system , administrative supervision , advertising self-regulation and green advertising dissemination of ideas and ideas clearly , to expect these theories proposed for the future of advertising ethics ethical norms in the construction of the theoretical research and advertising practice to provide a theoretical basis .

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Advertising
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