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The Research on Buddhism Cultural Tourism Attractive and Market Exploitation Potential about the Yonghegong Temple

Author: DaiPing
Tutor: DuGuoYin
School: Chinese Geology University (Beijing)
Course: Tourism Management
Keywords: Tourist attraction Buddhist culture Lama Temple
CLC: F592.7
Type: Master's thesis
Year: 2009
Downloads: 504
Quote: 1
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Abstract


Buddhist cultural tourism play an important role in the process of promoting the development of China's tourism industry . However, with the development of socio-economic change in the demand of tourists travel , traditional Buddhist cultural tourism needs to be improved . Therefore, this article select the Lama Temple Buddhist cultural tourism development as the object of study , has a certain theoretical and practical significance . First, the article describes the Buddhist culture , and classification , and explains the concept of the Buddhist cultural tourism and tourist attraction . Secondly, the Lama Temple, a Buddhist cultural tourism resources specific classification , the Analytic Hierarchy Process (APH) and its evaluation , clear the advantages and value of resource development . Then analyze the Lama Temple, Buddhist cultural tourism resources development conditions , and made a few personal use recommendations for Buddhist cultural tourism resources . Again , the author in the the Yonghegong traffic survey conducted a questionnaire survey of visitors on the basis of its tourist market structure , tourism motivation analysis , and pointed out the existing problems of the Lama Temple, a Buddhist cultural tourism development . Finally , the author proposes a specific tourism development strategy , integration and cultural tourism resources , tourism product innovation , Tourist Market , tourism personnel training and environmental protection in several aspects of their Buddhist cultural tourism development put forward specific measures . I hope that these studies , a comprehensive and profound understanding of the Lama Temple, Buddhist culture , Buddhist cultural tourism rational development and utilization of resources , a strong impetus to the Lama Temple, the development of tourism .

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CLC: > Economic > Tourism economy > China 's tourism industry > Local tourism industry
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