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Business to Business Marketing

Author: LiuWenJuan
Tutor: WangXiuYing
School: Capital University of Economics
Course: Business management
Keywords: enterprise market Business To Business Marketing product strategy
CLC: F274
Type: Master's thesis
Year: 2007
Downloads: 159
Quote: 1
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Abstract


Once you talk about marketing, people tend to think of the consumer goods marketing. However, with the development of economy and the progress of scientific and technological, the Business To Business Marketing has become more and more attractive.The enterprises, which take organizations rather than ordinary consumers as marketing targets are faced with special opportunities and challenges. The enterprise’s target customers represent a complex luxuriate market. Business To Business Marketing is a new theory, which developed quickly as a sub - disciplines of marketing. Its emergence and rules have not caused widespread concern yet. The market has the unique value to be analyzed.The works of domestic and aboard experts were mainly about the research of the general theory of Business To Business Marketing and application cases. It’s rarely to see detail researches about the integration of theory of Business To Business Marketing and certain industry. The researches of applying the theory of Business To Business Marketing to the activities of core competence enhancement are hardly found, especially in the network time.After several decades of development, the theory is gradually matured. In China, although the volume of trade between business-to-business marketing is far more than the ultimate consumer transactions that play a vital role in domestic economic development, the domestic scholars have little research in this field due to the special conditions in China. It is just beginning to develop.The article demonstrates its points by combining theory study and analysis on real situations. The article is divided into four parts. The first chapter is the Business To Business Marketing theory. The second analyses the problems in the theory. The third chapter mainly expounded the development trend of it and the best strategies which suited China’s enterprises. The fourth chapter is an example of QingTongXia Aluminum Group, which illustrates the analysis of product strategy.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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