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Haijing Group Strategy Planning Study under Binhai New Area Full Development Circumstance

Author: LiuZhenJun
Tutor: ZhaoLiMing
School: Tianjin University
Course: Business Administration
Keywords: Binhai New Area Salt enterprises Haijing Group Strategic Research
CLC: F426.82
Type: Master's thesis
Year: 2008
Downloads: 66
Quote: 0
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Abstract


Development and opening up of Tianjin Binhai New Area has been included in the national economic and social development of the overall strategic layout as the third pole of China's economic development following the Shenzhen Special Economic Zone , Pudong, Shanghai , is to accelerate the development of Tianjin rare valuable opportunity . Binhai New Area development and construction of the inevitable need to take up a lot of land , Tianjin Changlu crystal Group Co., Ltd. is located in the heart of the Binhai New Area , close to the port , the brink of the coast , up to 204 square kilometers of land in the Yantian , not only a convenient location with modern amenities , and the nature of the land is a non- cultivated farmland , is bound to become the preferred New construction land acquisition . Tianjin Changlu crystal Group ---- This salt - based , relying on Yantian survival , with a long history of salt industry enterprises , speed up the face of the general trend of the development and construction of Binhai New Area , must make a strategic choice . Binhai New Area development and opening Haijing Group provides a rare historical opportunity . Seize the opportunity to select the right direction , the scientific development of the strategy , into the construction of the new , and seek an occasion to develop an urgent task facing the crystal Group . Corporate strategic management theory as a guide, by analyzing the situation in the development and opening of Binhai New Area and its impact on the development prospects of the crystal Group , the ability to combine crystal Group 's existing industrial layout, and its advantages in resources as well as human , financial , technical and other aspects of health SWOT method , study and formulate the development of strategic objectives and measures of crystal Group , and put forward the implementation of the strategy support system . This paper will Haijing Group and the salt industry enterprises to study and formulate development strategy as a useful reference .

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