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Language Localization and Globalization spread Chinese Zodiac pattern

Author: QuZuoZuo
Tutor: GuoChunFang
School: Jilin College of the Arts
Course: Visual Communication
Keywords: zodiac logo nationality localization globalization
CLC: J522
Type: Master's thesis
Year: 2010
Downloads: 44
Quote: 0
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Abstract


Vision of globalization is that we should have, but this time the foundation design should be moved from the place of international, came from the traditional contemporary, global design is not a title, but has profound meaning, and design practice is international and nationality of the fusion, that is, the relationship between globalization and localization. These relations involve contradictions of motion and law of development, internationalization and nationalization is the contradiction between the unity of the relationship between each other, the two complement each other, is characterized by unity and difference. To reject the design for the purpose of globalization is the only localization, is not developed, only a comparison to highlight the global localization.Chinese Zodiac pattern of development path, only to start from the concept of localization.First of all, should "localization" in the "soil" to enhance them, based on the domestic, overlooking the international, prominent local feature, the ethnic element to achieve a deeper level.Second, let the "localization" sublimation to the production of traditional folk handicrafts level, in the traditional culture of her ever-growing United States, more complete.

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CLC: > Art > Arts and Crafts > China Arts and Crafts > Pattern set
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