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A Study on the Consuming Behavior Status of the Practicers of Yoga Contrast to that the Practicers of Taiji in Beijing

Author: ShuWei
Tutor: ZhouZhiHua
School: Capital Institute of Physical Education
Course: National Traditional Sports
Keywords: Beijing city the practicers of Taichiquan the practicers of Yoga tconsuming behavior comparative study
CLC: G806
Type: Master's thesis
Year: 2009
Downloads: 302
Quote: 1
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Abstract


This article has adopted a college law, the questionnaire and statistical methods such as research methods in Beijing, a study on the consuming behavior status of the practicers of Yoga contrast to that the practicers of Taiji in Beijing, both in their own consumption, consumption motivation, links, consumption and factors affecting demographic variables, thus found that the difference between the two, reflecting the operational aspects of Tai Chi Chuan in the market and the gap between market-oriented yoga, which can be bad, dumped their dross, learn advanced yoga reasonable mode of operation of the market to further accelerate the industrialization of tai chi and healthy upgrade market effective operation. The results of the study show: 1 in Beijing taijiquan consumption still kind, participation, information and omamental taijichuan - consumption ratio of very low, and yoga consumers than this gap.2 consumer motivation in taichiquan to treat health care, improving physical function of State, enhanced body resistance; yogacarabhumi athletes physical to improve the status, slowing the pace of life, alleviating the pressure and anxiety.3 taichiquan the main source of information channels to Park, square, community training; more to yoga on the Internet.taichiquan purchase decision caused by delays in the most important reason to want to better compare in decision-making; to do more to yoga there is no time was too busy to make decisions.for more economical consumption taichiquan; yogacarabhumi for the rational consumer choice, consumer satisfaction taijiquan consumption below yoga.

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