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The Study on the Integration of Course Content of the Tourism Marketing

Author: NiRui
Tutor: ChenCai
School: Liaoning Normal University
Course: Curriculum and Pedagogy
Keywords: the tourism marketing teaching content integration
CLC: F713.50-4
Type: Master's thesis
Year: 2008
Downloads: 479
Quote: 0
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Abstract


This research focuses on the discussion on the integration of course content of the tourism marketing, in order to integrate a new teaching content system of tourism marketing and enhance the quality of teaching activity. In particular, this study could be divided into the following four aspects: First, to recognize the orientation of this subject in the curricula system of tourism management; second, to find the proper ideology and principles to guide the integration of tourism marketing; Third, to analyze the current content and problems of tourism marketing; Fourth, to design the program in the integration of course content of the tourism marketing.The guidance of the integration of the tourism marketing lies in the theories of competence based education and constructivism, follow the basic principles of the integration of course content, with the characteristics in the course content of tourism marketing, the author try to make a further integration of the course content of tourism marketing .The main conclusions of this study are: at present, there are some problems in the course content of tourism marketing, for example, it lacks its own characteristics of tourism marketing; it stresses too much on the transferring of knowledge; it neglects the capacity-building. As a result, it is necessary to integrate the tourism marketing course content. In the article, it is divided into three modules on tourism marketing on the integration of the course content of tourism marketing. First, basic theory module of tourism marketing; Second, basic mode of tourism marketing module; Third, marketing skills training modules. Last, the author adds domestic and international tourism marketing representative cases and case analysis. Each module has its own system, and also link closely with other modules, so that students will not only master the basic theory and basic knowledge of the tourism marketing but also can solve practical problems in tourism marketing.The framework of this research as follows:Chapter one: the introduction, including the background, the main issues, the methods of the research.Chapter two: the issues exist in the present course content, which are based on the analysis between the different editions of teaching materials in domestic and international tourism marketing and the analysis between the domestic teaching materials of marketing and tourism marketing.Chapter three: it is about the basic theories of the integration of tourism marketing. It includes two parts: the orientation of tourism marketing in the whole curricula system; the guiding ideology of the integration of tourism marketing.Chapter four: the construction of a new course content system. It bases on the analysis of the text before and designs a new content system consisting of three modules.Chapter five: the conclusion, with regard to the major opinions、the innovations and the deficiencies.

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CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Market > Marketing
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