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The Government Role in Implementation of Hebei Provincial Famous Brand’s Strategy

Author: XiaYanJun
Tutor: JiangFuYang；ShangBinYi
School: Tianjin University
Course: Public Administration
Keywords: Famous brand strategy Public administration Market economy Government role
CLC: D625
Type: Master's thesis
Year: 2008
Downloads: 70
Quote: 1
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Abstract


Facing the new situation of the process’quickening of today’s world economic integration and the transformation of economic growth way from scalar type to quality type, I think that improving the quality of economic operation and implementing famous brand’s strategy, creating more well-known brands, strengthening enterprise’s competition have confronted us urgently. The lack of our country’s well-known brands, especially the lack of world-class famous brands do not match with our country’s economic status in today’s world economic development. Especially, some developed countries questioned our export products’quality safety (including food, toothpaste and tire) recently, it coursed tremendous influence on our country’s product image, our international fame has been threatened, we have to pay more attention to the quality of products and the image of products’brand. These are the basic points of this paper. No matter the quality of products or the famous brands, there is big disparity between Hebei and other developed provinces. It is very urgent to promote Hebei economic development quickly and nicely on boosting up the whole Hebei people’s quality consciousness and implementing famous strategy vigorously. In the process of implementing famous brand, although the main body is enterprises, government also plays an irreplaceable role in this special stage. So, this article tries to discuss from the angle of government’s impellent role, concretely from the drawing of question, theoretical analysis of famous brand strategy, the famous brand strategy implementation’s comparison between domestic and abroad, between inside and outside province, from the implementation situation of famous brand strategy of Hebei province, existing questions and suggestions for future. The purpose of this article is to make beneficial exploration to this question hardly.

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CLC: > Political, legal > China's political > Political system and national institutions > Local people's governments
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