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A Study on the Assessment and Construction of Corporate Culture of the Reorganizated Corporate

Author: GongNa
Tutor: YangGang
School: Southwestern University
Course: Sociology
Keywords: Corporate restructuring Corporate Culture Evaluation of corporate culture
CLC: F270
Type: Master's thesis
Year: 2009
Downloads: 203
Quote: 2
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Abstract


As China's economic development, the rise of China's wave of corporate restructuring, reorganization, provide new opportunities for business development and a way out, has also led to some deep thinking and exploration. On a global scale, corporate restructuring, the success rate of only 43%, the enterprise into a development crisis, internal difficulties, resulting in the restructuring failed. The survey results show that the culture of risk among the first. This topic more and more for the building of enterprise culture conditions after the reorganization of the academia and the industry's concerns. Reorganization shortly after China United Network Communications Co., Ltd. Chongqing Branch emerged in the development of many cultural conflicts, specifically in the business ideas, values, institutional culture, human resources management system, information system, a serious impediment to the further development of enterprises. This study aimed to scientific and reasonable measure and assess the current situation of the building of enterprise culture, in-depth, comprehensive grasp of all aspects of the existing corporate culture, to figure out the strengths and weaknesses of the existing corporate culture, and on this basis, remodeling suitable the current development of the company, a distinctive feature of the corporate culture, so as to regulate the internal management, improve staff cohesion and a sense of belonging, and enhance the competitiveness of enterprises and sustainable development, to lay a solid foundation for the realization of the company's rapid development. Many scholars at home and abroad starting from a different perspective, the status quo of corporate culture, a variety of studies. The research and sort out the domestic and foreign research results, and the analysis on the basis of the respective advantages and disadvantages, the main introduction of Dension the OCQ corporate culture evaluation model, combined with a typical reorganization characteristics of China United Network Communications Co., Ltd. Chongqing Fen the company's actual model China improvements (mainly reflected in the division of the dimensions), and self better reliability and validity of the building of enterprise culture Survey questionnaire to investigate the employees, and using a combination of literature review, the case interview the status quo of the company's corporate culture construction of qualitative and quantitative research. Mainly discusses the division of the various dimensions constituting the corporate culture, as well as the various dimensions of the ranking status, specific analysis of the different genders, different ages, different levels of culture, different working class, the time of the original length of different staff on constitute each of the corporate culture evaluation of the dimension. Overall, this study, the following conclusions: Conclusion: The corporate culture status quo in the score on each dimension can be divided into two parts: The first part is the sense of enterprise, innovation, staff awareness, customer awareness, this part of the business cultural dimensions higher scores; second part is the target vision, sense of team, core values, this part of the corporate culture dimension lower scores. Conclusion 2: The corporate culture combined with Dension evaluation model, the first part is mainly involved in the type of corporate culture, the adaptive characteristics, the second part is the type of consistency in the corporate culture, task characteristics. Strong external flexibility of the enterprise, and the internal stability is poor.

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CLC: > Economic > Economic planning and management > Enterprise economy > Economic theory and methods
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