|
Market-oriented reforms to the power supply enterprises put forward many new problems, especially serious challenges facing marketing : sales of electricity by the shortage into a lack of demand ; power generation and electricity sales were slow growth , increased the proportion of the purchase of electricity , power purchase costs ; due to electricity amount of growth , grid operators difficult. How actively organized and efficient marketing system , the implementation of a flexible and effective marketing strategy , and strive to open up the electricity market , and tap the potential of electricity , the power companies to expand market share in the region , has become a serious problem power supply enterprises . Based on the Chinese power industry, the basic situation and development trend analysis of the power supply enterprise to carry out customer satisfaction research the importance and necessity , and the concept of customer satisfaction , model construction , evaluation index weight determination were discussed . On this basis, detailed right Fushun Fushun Power Supply Branch conducted a customer satisfaction evaluation analysis, on this basis , a new power supply branch ask the next stage of the marketing strategy.
|