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With the continuous development of society and economic, people’s living standard improves. Fitness becomes an indispensable part of life. In the whole exercise environment, traditional outdoor sports and simple gymnastic exercises have been unable to meet the people’s growing health standards and the life requirements. Therefore, Go to the club, to accept a greater degree of professional, personal training, and to use the more advanced, more scientific fitness facilities, will become a major trend, fitness club has been becoming more and more popular for people, and developed rapidly.The continuous urban modernization has promoted the development of fitness club. Zhengzhou’s leading role to the whole urban agglomeration is fading up. This paper chooses 10 fitness clubs with independent legal to operate health services, choose their consumers, coaches and managers as respondents. With the following methods including literature, investigation and data analysis, this article analysis fitness club’s current situation in three aspects, which are general situation, management and operation. And make out some development countermeasures aiming at clubs’ developing process. So this article’s expectation is to provide some theoretical reference for the managers, and elicit the concluded:1. Most of the fitness clubs in Zhengzhou are at the level of medial and low. The choice of the address are areas of business boomed, densely populated, and with a higher level of economic development. The man situation is adapted to the development level of clubs, and every year the more new members will participate in fitness clubs. But the managers’ comprehensive ability needs to improve; coaches need to strengthen the quality of their guiding and retraining. Fitness clubs have set a reasonable service projects which can meet the basic needs of consumers, but the services projects in the clubs are similar, there is no advantage of its own.2. In management, managers are optimistic about the prospects of the development of fitness clubs in Zhengzhou, the coaches as well as members are satisfied with the clubs. Some clubs which develop well have their own business model, set up a special management, and operate fully market-oriented. Some in relatively incomplete, clubs’ basic rules and regulations have not been made. Clubs’ propaganda mainly uses the way of leaflets, and the way of media and public performance is less.3. The fitness clubs in Zhengzhou are full-time open operation, and about 12 hour every day, usually, 17:00-20:00 pm is the peak fitness training. The business model is mainly in single shop and chain, private and joint-stock-oriented, and operating efficiency is good, most clubs are profit or more or less break-even, and the profits is the majority.4. As the result of the appearance of fitness club in our country for not a long time, there are many problems during its development. Macro-policies and statutes are faultiness, and micro-market positioning is not clear, competition among clubs is confused, the services are almost the same in every clubs, and also the management regulations are imperfect, the management persons with ability are lack. So, if fitness clubs want to exist for a long time and develop continuously, they must form their own management model. Clubs should based on the clear market research and position, choose the target consumer groups, set up a reasonable fitness projects, increase external propaganda, strengthen the club culture, and maintain a core competitive advantage during the development.
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