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In recent years, higher vocational institutions, driven by national policy, are showing a trend of rapid development. In particular, the number of tertiary education has accounted for more than half. This rapid development has also brought about between the higher vocational colleges, higher vocational colleges and other types of competition between institutions of higher learning. Generally speaking, higher vocational colleges in the competition are not a dominant position. For the case of a large number of higher vocational colleges, how to get out of a long-term development of the road ahead is very worth exploring.In this paper, first at home and abroad strategy, business strategy to study the relevance of the theory, pointing out that whatever the organization to obtain long-term development must first be accurately formulate development strategies and strategies implemented, higher vocational colleges is no exception. In this paper, Shandong SW Vocational College as an example, the combination of higher vocational institutions in China’s development, organize the Institute’s policy environment, social environment, economic environment, cultural environment, as well as the Institute’s internal software and hardware running conditions, the use of SWOT Analysis Institute of the analysis of internal and external environmental factors, which pointed out that the Shandong SW Vocational College’s development strategy and goal selection strategy. At the same time, the effective implementation of the strategy for further analysis of the implementation of the strategy of the academy organization, resources, and cultural support systems to facilitate the Institute a more reasonable use of resources in order to achieve the ultimate goal - the implementation of the strategy.In this paper, the results of research Shandong SW Vocational College for the job and the future development at this stage have a strong guiding role, and similarly, for other institutions of higher vocational schools also must have the tips and references.
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