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Beautiful on the Surface

Author: MengYing
Tutor: YuanNuHua
School: Central China Normal University
Course: Journalism
Keywords: DM Magazine Limit Ecological environment
CLC: G237.5
Type: Master's thesis
Year: 2009
Downloads: 105
Quote: 0
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Abstract


DM magazine was born in the country , the rise of prosperity until now trapped , has a profound background of the market economy and market economy background . DM magazine rooted in the soil of the market economy of the Western countries , transplanted to the specific socio-cultural market environment in China , the magazine 's content in the form of integrated information , It also has comprehensive information magazine incomparable advantages , such as the spread Focus free launch directly to the audience . This paper is divided into four parts , the first part of the DM magazine gave a brief background account , the second part focuses on the improvement and variation DM magazine came to China , as well as the improvement and variation with Chinese DM magazine to which development constraints . The third part of the focus of analysis from the the DM media in which ecological environment , why have some unfavorable factors . From the four dimensions of the the DM which ecological environment . The first is from the point of view of the government and industry , the government environment for the development of this industry , the second analyzed from the perspective of competitors in the form of competition , stressed DM magazine is the competitive environment , the third from the industry generally analysis DM operators behavior generally unfavorable factors to bring about their own development , from the point of view of advertisers from advertising business climate analysis as part of the advertising business , the DM magazine facing opportunities and challenges. DM magazine was introduced to China in the 1980s , has been developing rapidly , but far from being a conventional advertising platform and media , for this situation , the fourth part of the summary, the proposed development direction and countermeasures to DM operators to the vast number of little revelation .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Various types of publications, editing and publishing > Journal editors published
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