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Chinese children's brands Dissemination of books

Author: LiuLingLing
Tutor: ZhangShuWu
School: Northeast Normal University
Course: Communication
Keywords: Children's brand books Communication Strategy Reader
CLC: G239.2-F
Type: Master's thesis
Year: 2009
Downloads: 122
Quote: 1
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Abstract


Children's books in our brand is accelerating the pace of development , has become a most powerful and potential market. However, the status of children's books brand does not meet all the needs of readers , the spread in the book there are many problems . Mainly in the dissemination of content in the book as well as lack of originality category and a single species, a single theme books , there is no \Books on the mode of transmission , and in the mode of transmission and dissemination of a single object stenosis. While the brand extension in the book , too, there is the lack of success of the brand image and the problem of irrational extension products . Emphasis on market research, segmentation and an emphasis on topics for readers planning to fill gaps in the market , is to improve the dissemination of content library books an important strategy , and the use of a variety of ways for promotion and marketing of children's books , and extended object is to optimize the propagation modes of transmission of children's books important strategy. Meanwhile the success of books by creating brand image and develop a reasonable extension of the brand extension products to improve the book .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Publishing > Countries in the world publishing industry > China
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