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Current Status and Development Strategy of Bus-mobile-television-media

Author: CuiLiLi
Tutor: ShiXiaoFeng
School: Northeast Normal University
Course: Communication
Keywords: Outdoor media Traffic digital media Bus mobile TV Propagation environment Arrival rate Reputation Quiet rights
CLC: G229.2-F
Type: Master's thesis
Year: 2009
Downloads: 419
Quote: 3
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Abstract


Bus mobile TV media as outdoor media and transport digital media pioneer , Shanghai 2002 , following Singapore after first since the broadcasting of television in the bus , our bus mobile TV industry is developing rapidly , and gradually form a pattern , a gradual increase of market awareness , content maturing . From the comprehensive strength , channel competition gradually developed to the content competition , development model matures . In this paper, start from the course of development of the bus mobile TV analysis focusing on bus mobile TV transmission process elements analyzed communicators and dissemination of content , audience and propagation environment , trying to dissect the new media from the audience point of view of the analysis and investigation development strengths and weaknesses , its better development with the recommendations of the significance and practical value . Bus mobile TV media currently exist in our part of the large , medium-sized cities and some Asian countries worldwide yet fully popularity , there are many imperfections , the research also explore more focused on the development status and market prospects analysis , very little from the audience perspective and put forward constructive suggestions for content development . This article hopes to try to do something useful in this regard .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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