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Jilin Province County Level Television Station Survival and Development Strategy Research

Author: JiangQiong
Tutor: ZhangShuWu
School: Northeast Normal University
Course: Communication
Keywords: County-level television stations in Jilin Province Existing Problems Development strategy
CLC: G229.2-F
Type: Master's thesis
Year: 2009
Downloads: 204
Quote: 3
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Abstract


The county television in the course of 25 years , has become an integral part of China 's television media . County-level television stations in Jilin Province and other provinces, municipalities and county - level units , relative to the provincial, national television station , the weaker and more restricted . They are broadcast in a limited geographical area , to face the provincial, national television competition at a disadvantage in terms of capital, technology, resources , mostly there is mismanagement and many other issues . Resulting in the television ratings at the county level has been poor , its influence is quite limited . Face of so many strong competitors , county station only out of one for their own development path , in order to survive in the fierce market competition , and create their own space . Based on the current situation of the county - level television stations in Jilin Province objective analysis, we found some problems in Jilin Province, county-level television . Analyzed by survey evidence of its existence the cause of the problem and trying to figure out the future direction of the reform of the county-level television stations in Jilin Province . Paper is divided into three parts: The first part of Jilin Province county television development status and the presence of some of the problems ; second part of the instance , compared to other forms of analysis by selecting the cause of the problem that exists in the county-level television stations in Jilin Province ; part of the proposed solutions to this problem and suggestions in order to provide an academic reference for the development of the county - level television stations in Jilin Province .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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