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New Media Generation of Government’s News Functional Agenda

Author: NiuChangTao
Tutor: ZhaoZhenXiang
School: Xiamen University
Course: Journalism
Keywords: New Media Government news agenda set
CLC: G206
Type: Master's thesis
Year: 2009
Downloads: 535
Quote: 1
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Abstract


In this paper, the profound impact of the Internet and other new media our contemporary information dissemination pattern background, learn from the mass media \strategy as well as the outstanding problems facing reference to research and explore how to adapt to the current requirements of the development of new media at all levels of government , to improve its ability to govern and learn . The government of the era of new media news agenda setting is essentially the purpose of government through the use and control of the spread of the Internet and other new media function , give full play to its propagation characteristics , in order to achieve communication and influence the public , and thus led public opinion . News agenda set to strengthen the government of the new media age , the maintenance of the current mainstream ideology , to form a harmonious environment for public opinion to create open and transparent government strongly practical significance . Government to master and take advantage of the rules and characteristics of the spread of the Internet and other new media to explore the strategies and means to strengthen government news agenda setting and innovative new media era . At present , the prominent issue is to strengthen the public crisis events set the agenda , and guide public opinion in a timely manner , and establish the image of the government .

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Information and communication theory > Communication Theory
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