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Process Management sales logistics TX Pharmaceutical Company

Author: WuGuoQing
Tutor: QianMin；MaQingXue
School: Nanjing University of Technology and Engineering
Course: Logistics Engineering
Keywords: Sales logistics management Activity-based costing (ABC) method Customs Relations Management(CRM)
CLC: F426.72
Type: Master's thesis
Year: 2011
Downloads: 261
Quote: 1
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Abstract


As the market competition intensifies, more and more medicine enterprise more consideration of competitive advantage, ascending logistics and in numerous competition process, the enterprise marketing logistics flow optimization potential ascension is imperative.This paper reviewed logistics process reengineering, on the basis of the basic concept of distribution logistics elicit the concept and medicine sales logistics, and on this basis elaborated on the current TX pharmaceutical sales optimize logistics flow of the important role and value. First analysis of the current situation of company sales logistics flow, it is concluded that the process problems and the description, and needs of the reality of the enterprise mainly to solve problems point; Secondly, based on the reality of the enterprise to establish pharmaceutical sales logistics management process in the basic framework: including organization need to further optimize and improve; Customer order processing in use electronic order means to improve traditional order means, improves the customer’s order cycle; Use the activity-based costing method for enterprise now work flow situation analysis, find out the company sales logistics process non-native value-added homework on process operation factors, the actual cost of the happened before and after comparison, reduce non-native value-added homework assignments, improve value-added levels; Use the customer relationship management system theory analysis pharmaceutical sales strategy, design the logistics new logistics sales strategy; In transport management system and storage center location, etc the application of advanced logistics management methods and means for the original transportation management and storage location selection made optimization. Compares the sales before and after optimization logistics management system, with specific data is a powerful proof, the optimized logistics management system has more than previous system vitality.Through the reality of process optimization proved that only scientific management theory and method can effectively reduce sales logistics implementation process defect, ensure the company sales logistics process optimization completed.

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