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The purpose of this thesis is to through the description of the application of the latest trends in domestic and international media development and domestic and foreign enterprises media , indicating the importance of the correctness of the media strategy developed for the production of a business development , summarized the latest in the field of media delivery strategy research results , a comprehensive display of the status quo of media delivery sector and related businesses , to tease out the corporate media delivery process and the need to pay attention to the key points . Take the research methods of the theory and practice , on the one hand , widely refer to at home and abroad on the proposition of the theory as well as cutting - edge research in theoretical, academic extracted and summarized ; On the other hand , interviews, advertisers and media companies full-time staff , finishing to draw working methods and experience in practical work , strengthen the practical research operable . Through systematic analysis and research , combined with the support of the media professional data , eventually elaborated to develop a complete media delivery strategy should follow the scientific process , combined with a large enterprise to develop annual media delivery strategy instance analyzed and discussed , summed up the principle followed by the corporate media delivery method . Figure 8 , Table 5 , reference 31 .
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