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A company e-commerce platform marketing planning study

Author: WuHui
Tutor: XiaYuanQiang
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: E- business ERP Commerce model
CLC: F724.6
Type: Master's thesis
Year: 2008
Downloads: 216
Quote: 0
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Abstract


With the rapid development of information technology during these years, E-business has more and more important effect on enterprises’competence strategy. E-business is changing the position of competence, the velocity of activities and the essence of leadership. In order to exert the potential advantagy of E-business, corperations must look on E-business from the point of view of strategy.Opportunities provided by hot competence and E-business compel the traditional corporations to set up a new model of E-business. As traditional business, Software enterprises how to strategically ponder the orientation of customer, market and competence by using E-business? How to build successful business model? How to set up themselves competence advantagy? These are the problems will be given solutions in this article.First, this article begins from analysis of the status of Chinese ERP business and reform of enterprises management by E-business, with the whole structure of putting forward, making, enforcing and evaluating A corporation’s E-business strategy.the deep influence making by E-business to traditional software enterprises, Second, starting with analysis of A corporation’s inside and outside condition, this article uses the models of 5-power, SWOT matrix, E-business value chain to analyze A corporation’s traditional business. From the on, analyzes A corporation’s strategy enforcing process on the aspects of project management, marketing and strategic alliance. Last, illustrates A corporation’s merits and drawbacks during its strategy enforcing process.Farther more, this article elaborately illustrates and analyzes A corporation’s E-business model, and combines its plan and tactic of business operation, system structure and resolvent of realization E-business platform. The article is new exploring of traditional business how to do E-business by considering the situation of a country, It is hoped this article can be used for reference by other enterprises as how to make their own development strategy entering into E-business times.

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CLC: > Economic > Trade and Economic > China's domestic trade and economic > Circulation of commodities > E-commerce,online trading
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