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With the industry 's announcement of the restructuring plan , China 's main telecom operators are each mobile network and fixed telephone broadband network , have the basis of a full-service operation . Reorganization to break the competitive landscape , the three telecom operators have their own advantages and disadvantages in different areas , the reorganization also brought new competition , time has come full-service operation . In this paper, the author 's many years of experience in the communications industry , the three Guinness business operators through the birth of the restructuring of the telecommunications industry is facing a very critical stage in the analysis of a new round of competition in the telecommunications industry , the entire business operations to each operator First bring greater development space and more opportunities , China Mobile to enhance customer value , increase the driving force of business and service capabilities , and help the company to achieve revenue growth curve , and to maintain the steady growth of the results and return on investment , but also brought a fierce challenge and the threat of new competitors . Therefore , the future market depth analysis , to grasp the competitive environment in the new situation , to grasp the advantages and disadvantages of China Mobile , resources and business integration , improve the business model, and to develop appropriate competitive strategy is the core of the work . Depth analysis of the competition faced by China Mobile , through the analysis of the trend of the future development of the telecommunications industry , and the current market environment , competitive landscape , market share , business types , customer status overall as a basis for the overall strategy of the whole business . positioning, Sichuan Mobile communication Company I work for the background , clear the problems faced by the Sichuan Mobile in the full-service competition , as well as its own advantages and disadvantages , and summarize the marketing system construction project experience , presented the challenges of the business operations of the Sichuan Mobile implementation planning , improvement strategies for the entire business operations of the Sichuan Mobile depth research , provide valuable recommendations to enhance the ability of business support and development of specialized operations organizational structure , want to be able to help Sichuan Mobile Company reserves the full-service development of energy in the development of to cultivate the core competitiveness in the driving position in the competition , which can be reflected in the case of the specific implementation of the entire business operations .
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