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The CD mobile branch marketing channels Strategies

Author: YinZuo
Tutor: ShaoPeiJi
School: University of Electronic Science and Technology
Course: Business Administration
Keywords: CD mobile Marketing channels Optimization strategy
CLC: F626
Type: Master's thesis
Year: 2008
Downloads: 170
Quote: 0
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Abstract


Since the beginning of the 21st century , the restructuring of the National Telecommunications and industry continue to deepen propulsion , The the CD mobile branch ( hereinafter referred to as CD mobile ) has been developing rapidly , but with the entire domestic mobile communication industry to gradually transition from a seller's to a buyer's market , the focus of competition presentation out by the network technology , the transfer price tariff competition to channel competition trends become increasingly evident , especially in May this year , the country further restructuring of the telecommunications industry , the CD mobile will soon face even greater challenges , to establish an effective channel system CD has become a mobile upgrade an important means of core competitiveness . This paper studies the optimization strategies of the CD mobile marketing channels . This article taken of literature research, case analysis, and analysis of the key factors . Introduction to the Theory of marketing channels , the basic situation of China Mobile and CD mobile describes to take documentary research , analysis and structural study of the status of the CD mobile marketing channels using case analysis and analysis of the key factors . Marketing , in-depth study of channel operations management theories and methods of the the CD mobile marketing channels , summarized the main problems of the CD mobile channels , on the basis of the analysis , CD mobile optimization strategy for the next phase of marketing channels . From the channel structure optimization , optimization of channel operations management and product resources elaborate use of optimization in three aspects : First, improving the channel structure , to optimize channel system ; deepen channels for operational management to enhance performance of channel operations ; reasonable regulation of resources for the channel operators to provide support. Theoretical analysis , argumentation , there are a large number of empirical studies of real data , the conclusion has to move the CD practical significance and strong operational and marketing channel construction for the next period , the management has strong guidance . the role of certain reference significance to improve the core competitiveness of enterprises .

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CLC: > Economic > Posts and Telecommunications economic > Telecommunications > Telecommunications business organization and management
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