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A Study on the Interpretative Effects of Interpreter on Heritage Tourism

Author: FangXiao
Tutor: CaiJun
School: Beijing Forestry University
Course: Tourism Management
Keywords: Narrator Heritage Travel Commentary effect Satisfaction Dingling
CLC: F592.6
Type: Master's thesis
Year: 2009
Downloads: 259
Quote: 5
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Abstract


With the vigorous development of China 's heritage tourism , sightseeing can not meet the needs of tourists, more and more tourists to travel as a learning knowledge and an effective way to improve their literacy , which places of cultural heritage tourism the explanations system put forward higher requirements. In this case , the author tries to explore explanations ability as an effective management tool to balance the contradiction between tourism and conservation to affect tourists touring behavior through the educational function of the commentary . Ming Dingling hand to explain the services for the study through questionnaires , depth interviews , site visits and other means , using a variety of statistical methods for tourists in heritage tourism , whether hand to explain the service , from the demographic characteristics , visit characteristics , heritage knowledge acquisition , increased experience of heritage , five aspects of heritage protection behavior may affect tourists on hand to explain the satisfaction factor analysis in order to understand the effectiveness of hand to explain the services . The results show the end of the free hand to explain the service of tourists and visitors choose three different interpretive services the Dingling tour in knowledge acquisition , test scores did not show significant differences in sex ; heritage experience , scenic paid tour guides explanation the best , followed by volunteer docent tour guide to general tourists heritage free hand to explain the service experience acceptance worst , overall, better than their own tour , visitors have the heritage identity of the visitors guide service attitude ; in the Heritage Protection endorsed Heritage behavior , scenic to pay tour guide service tourists degrees higher than the tourists not on hand to explain higher visitors tour guide service . This shows that the staff explanation can improve the visitors experience the heritage and help visitors build a correct attitude towards heritage , resulting in positive behavior to protect the heritage , but these changes are limited . This study shows that hand to explain the attention by managers , rational planning and implementation to be able to change the attitudes and behavior of tourists Heritage , which became effective tool for visitor management and heritage protection , development and protection of cultural heritage .

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CLC: > Economic > Tourism economy > China 's tourism industry > Organization and management of tourism enterprises
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