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At present, China's tourism industry has formed the inbound tourism, domestic tourism, outbound tourism to the comprehensive development of the situation. Inbound tourism is the starting point for the development of tourism in China, after 20 years of development, the role of inbound tourism to our economy is obvious, especially in the increase foreign exchange earnings, the balance of international payments. Vigorously develop inbound tourism is not only conducive to the national and local increase foreign exchange earnings, but will greatly enhance its visibility in the international arena, while driving the development of other industries. Therefore, to explore the countries and regions inbound tourism and its status in the international tourism has an important reference for the development of national and regional tourism and economic policy. This article Inbound Tourism Market in Qinghai Province study, based on a sample survey of inbound tourists and other relevant statistics to organize and chart analysis summarized description of the means of combining data from the space-time structure, demographic characteristics, behavioral characteristics and psychological preferences and other comprehensive analysis of the general characteristics of Inbound Tourism Market in Qinghai Province, Qinghai development of inbound tourism strengths and weaknesses of an objective evaluation of the condition, and to select tourist arrivals forecast object, the use of GM (1,1) model on Qinghai Province Inbound Tourism Market in the short-term trends, the quantitative prediction of Qinghai Province, targeting the inbound tourism market and to develop countermeasures, and finally on the basis of the above study. Qinghai Province, a prominent feature of the inbound tourism market: the spatial structure, Qinghai Province, the main inbound tourist market is foreigners, followed by Hong Kong, Macao and Taiwan compatriots, and there is a rising trend in the proportion of foreign tourists; demographic characteristics showed gender structure dominant male tourists, the age structure of the young and middle-aged, occupational composition of trade, professional and technical personnel; behavior patterns, the purpose of travel to business activities and sightseeing; several tour proportion is not high; inbound tourists in Qinghai residence time is generally short; tourism consumption in the proportion of basic tourism consumption; psychological preferences, the Qinghai natural landscapes still inbound tourists are most interested in tourism resources, but the proportion of declined. Qinghai Province, established inbound tourist source status quo characteristics, Qinghai Province Inbound Tourism Market in overall positioning: based on the Asian market and consolidate the markets of Europe, North America, Oceania, and efforts to open up the markets of Africa, South America and the Middle East. Functional orientation led: ecological, cultural tourism, sightseeing as the fundamental speed up the business, convention, cultural and sports exchanges, tourism and other special, special tourism product development. In addition, pursuant to which the proposed development of the female tourist market, the development of young people and the elderly market, emphasis on the individual market segments target selection. Finally, the combination of the the Qinghai tourism market characteristics and development status, proposed the inbound tourism source markets to open up the product brand strategy, joint regional strategy, tourism promotion and distribution strategy, and propose specific measures for the travel market, such as improving travel management system, strengthen the management of the tourism industry, to increase support for policies to enhance the investment attractiveness and so on.
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