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Direct sales model to enter China , Lenovo has been a great impact on a large customer business unit , established since 2004 . Thesis current customers of the IT market , respectively, from the share of the market share , the share of products in different industries , different marketing angle difference analysis , drawn a Lenovo customer market in China, which position data analysis , combined with the advantages and disadvantages of the association in the presence of a large customer market , and propose appropriate solutions . Lenovo If you want to expand the market share of large customers , must be differentiated marketing through all aspects of the brand , product customization , channel marketing , promotion , after-sales service , competitive differentiation with competitors to increase their core competitiveness .
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