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National \The project is the focus of China Shipbuilding Industry Corporation. North Sea ship repair as Haixi Bay ship repair base earliest production projects, as the main industry of the North Shipbuilding Heavy branch, how to face the opportunities and challenges, and actively participate in the international competition of the ship repair industry, the North Sea ship repair necessary new development strategic objectives, and to ensure that the strategic objectives to be implemented, the study of this topic. The paper uses five competitive forces analysis the basic theory of modern enterprise management theory and the theory of competitive strategy and methods, combined with the SWOT analysis model, through the analysis of domestic and international ship repair market demand and competition, and according to their years of work experience and analysis of the collected information, data, the brothers ship repair enterprises, the research study, the external environment of the North Sea ship repair, internal environment factors such as North Sea ship repair ship repair, world-class \strategic objectives, market positioning and strategic choice, the principle, the stage and the main measures to achieve strategic objectives. In this paper, on the basis of careful analysis of the major competitors of COSCO Dalian Shipyard, Shanhaiguan Shipyard, clear advantages of the North Sea ship repair: a good market, excellent location, first-class equipment and facilities, experienced skilled workers ; Disadvantages: backward management, a serious brain drain, the irrational human resources. Proposed development of the strategic objectives of the North Sea ship repair: by 2015, ship repair design briefs, repair 212 ship repair output value reached 30 billion yuan, to enter the \Based on this study and formulate the development strategy of the North Sea ship repair, including brand success, cost leadership, establish a customer service center, ship repair production operating system and safeguards marketing measures, information measures, measures of financial management and human resources development measures. Hope Through this study, the North Sea ship repair strengths and gaps, how to improve the competitiveness of specific development measures have a more profound understanding, at the same time give the development of enterprises to provide a reference.
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