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Three decades of reform and opening up, China's livestock production development by leaps and bounds, meat and egg production for many years ranked first in the world. With the continuous improvement of our country's sustained economic growth and per capita income levels of the residents, the demand for meat, eggs, milk and other livestock products will continue to be an upward trend, livestock and poultry products consumer market presents tremendous potential for China's livestock production provides a huge space for development. China's animal husbandry has developed into China's agriculture and rural economy, an important pillar industry and economic growth points; With the increased demand for meat in China and changes in the structure of poultry products processing industry facing an important development opportunity, but the poultry processing industry in shorter domestic development, long industrial chain, a large amount of funds used, a lower level of technology, has seriously affected the healthy and rapid development of the poultry processing industry, the broad prospects of development of the industry and a certain stage of development of the industry downturn formed distinctive contrast, especially the Chinese Ministry of Agriculture announced in February 2004 found in the country since the avian flu, domestic poultry exports have been importing countries halted imports of poultry products from China in addition to Japan, Korea imported heating poultry, poultry exports are basically at a standstill, resulting in a greater negative impact on domestic broiler industry, 2004-2006, China's chickens for decline in production for three consecutive years. Group VI and the later development of the poultry industry enterprises in 2004-2008, a larger proportion of the growth, slaughtering and processing plant increased from 8 to 52, the poultry meat production from 186,600 tons in 2004, an increase of to 105 million tons in 2008, the annual growth rate of 27% - 79% of production and sales, and worthy of serious study and reflection. The Liuhe Group was founded in 1995, the main business involved in feed production, food processing, breeding livestock and poultry breeding, bio-pharmaceutical, and other industries. Group feed production capacity of over 1100 tons daily culling capacity of 2.37 million, the annual output of livestock and poultry seedlings hundred million. Liuhe brand feed has been named China Top Brand and Shandong famous, VI and won the trademarks of well-known trademarks in China, Qingdao famous trademark title, the Group has been awarded the industrialization of agriculture key state enterprises, 500 Chinese enterprises, the national food safety enterprise , the meat industry's most influential brand honorary title. Liuhe poultry the food acquisition Pingyi Cold Storage Plant, 2000 acquisition of a second poultry slaughtering and processing plant Linyi Liuhe Cold Storage Plant began in 1997, until 2004 VI and meat development is relatively stable, with an annual output of poultry meat is less than 200,000 tons; eight the number of factories. From 2004-2008 VI and poultry food rapid expansion, the development of the number of factories to 52, corporate development from the province to the northeast, Jiangsu, Anhui and Henan. Production exceeded 100 million tons of poultry meat in 2008, sales reached 120 billion yuan, becoming the leading enterprises in the domestic industry. In this paper, the case study method, according to the theory of strategic management, the use of a SWOT analysis outside the geographic, political, legal, economic, social and cultural environment in which the meat division of Liuhe Group organization, management system, incentives, corporate culture and other internal environmental analysis on the Liuhe Group meat Division to take the overall strategy case studies, while the use of the Five Forces analysis of the competitive strategy of the Division of the VI and meat, Meat Division summarizes Liuhe Group rapid and sound development of the reason, I hope to provide the correct strategy of development of Chinese poultry enterprises and even the development of agriculture and animal husbandry enterprises and provide reference to enhance the strategic expansion of China's agriculture and animal husbandry enterprises.
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