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HX Power Co., Ltd Competition Strategy Analysis

Author: ChenShiChun
Tutor: WengJunZuo
School: Xiamen University
Course: Business Administration
Keywords: Competitive strategy Cost Leadership Environmental Protection
CLC: F426.61
Type: Master's thesis
Year: 2009
Downloads: 106
Quote: 1
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Abstract

The power industry on the one hand as the people's livelihood, special industry , on the other hand , due to the huge investment it has a high degree of monopoly , usually by the state to control its operating . However , as the global economy continues to develop , the huge scale of investment has become a non - government institutions or individual investors can accept . At the same time , more and more urgent need to address the monopoly of the power industry to the problems brought about by the development of the national economy . At present, the introduction of competition to the electricity industry is the general trend of the global electric power system reform . In order to keep up with the pace of reform of the global electricity , China in 2002 opened a new chapter in the electricity reform . China's electric power system reform goal is to break the monopoly , introduce competition , improve efficiency, reduce costs and improve the tariff mechanism to optimize the allocation of resources to promote the development of electric power nationwide network build separate government from enterprises under government supervision , fair competition , open and orderly healthy development of the electricity market system . To achieve this goal , we must first introduce competition mechanism in the power generation sector , to carry out fair competition , to achieve \In the reform process of the power system , the power enterprises, especially power generation companies in response to the new environment , new situation , has taken the initial competitive strategy to adapt to the new system and have achieved a certain amount of experience . However , the rapidly changing external environment and the uncertainty of the structural reform based on its own internal strength to force the generation enterprises moment to make adjustments to the existing competition policy . HX power companies object of study , the combination of years of experience in the operation and management of the thermal power plant in relation to the company 's competitive strategy adjustments made ??their views : HX power company is a big advantage to have advanced desulfurization and denitrification equipment , therefore, further adjustment in the competitive strategy , the safety of the environment should be included in the safe production areas , year by year to reduce the operational costs of environmental protection equipment to safeguard the effectiveness of low-cost leadership strategy .

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