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Research on Model of Competitive Advantage of Enterprise Based on Customer Value

Author: HuZhiJia
Tutor: ZhangZhongYi
School: Beijing Jiaotong University
Course: Systems Engineering
Keywords: Customer Value Competitive advantage CVO-ECS
CLC: F224
Type: Master's thesis
Year: 2009
Downloads: 318
Quote: 2
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Abstract


With the advent of the financial crisis , as well as for the study of its own core competitive advantage deepening of the potential problems in the market-driven value chain management process gradually exposed. Enterprises blind pursuit of market share growth , increased enterprise efficiency brought about by the mining of customer value and customer value appreciation relative lack of research , has led many enterprises to pursue short-term interests , ignoring the long-term interests , many customer analysis and market analysis phase separation , is not conducive to the sustainable development of enterprises , but also not conducive to the development of complex economic environment . This article is based on the enterprise level, aimed at the theory of competitive advantage through research enterprise , explore customer value -oriented enterprise competitive advantage model , and continuous improvement and optimization . Based on the current domestic and foreign enterprises competitive advantage theoretical research results , combined with theoretical analysis of customer value , competitive advantage model based on customer value -oriented enterprise , from the level of competitive advantage , customer value levels expand the system , and the model each of the key elements of the specific instructions. And in which the enterprise customer needs analysis , environmental elements affect the mechanism of action of the new era CPFR make the explanation proposed evaluation model of customer satisfaction and customer value appreciation . Theory and data analysis to provide quantitative support for the further optimization of enterprise competitive advantage model combined with cigarette companies , and optimization strategies from several levels of strategy , process , model refinement . Finally , on the basis of the theoretical support , demonstrated the feasibility of the application of the model operation , and prospects of the research carried out at the end of outlook .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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